FAB

Fab was an eCommerce brand (and rocket-ship startup) promoting happier living through design. As a Copywriter on the editorial team, I wrote product and brand descriptions for hundreds of products each week, spanning verticals including home, fashion, lifestyle, and food. I also penned email and homepage touts and made regular contributions to the Fab blog. In the Fab universe, wordplay (emphasis on the play) reigned supreme; below is an assortment of my favorite turns of phrase.