BOO YOUR CREW WITH BLUE

Adorable four-legged costumes, spooktacular displays, an abundance of treats — for Pet Parents and pets alike, there’s a lot to love about Halloween. Blue Buffalo hopped on the BOOing trend with this “power period” inviting Pet Parents to drop a bag of seasonal BLUE treats at a friend’s doorstep with a note explaining that they’d been BOOed, and inviting them to pass it on. What resulted was a whole lot of delicious mischief for neighborhoods near and far.