INGREDIENTS YOU CAN COUNT ON

There are a lot of pet foods out there claiming to be worthy of your best friend. But what sets BLUE Life Protection Formula apart from the rest are the superior ingredients in every recipe. That means high-qualiyy protien first, plus wholesome grains, and a rainbow of vibrant veggies and fruits with the nutrients dogs need to live life to the fullest. In this campaign, we staked our claim as the “superior ingredient” brand and educated customers on exactly what that means — one gorgeous, real ingredient at a tine.


:15 TV Spot

Key Visual/Print Ad

In-Store Aisle Blade

Digital Ads