BLUE DENTAL CHEWS

There’s a new dental treat in town, and it’s reshaping doggy dental care as we know it. With BLUE Dental Chews, I had a hand in every creative stage of bringing a brand-new product to market — from the early days of product innovation to packaging design to the finishing touches of video production. I particularly enjoyed concepting, pitching, scripting, and shooting the ecommerce video, which borrows inspiration from iPhone announcements with a playful nod to 2001: A Space Odyssey.